The Southpaw Advantage
“We don’t want to be something for everybody, we want to be everything for some people.”
Where I Come From
I grew up near the Guadalupe River, where my parents worked hard and didn’t believe in shortcuts. Branding wasn’t a word we used. Showing up and doing it right—that was the lesson. And even now, that foundation hasn’t left me.
I’ve swung hammers in brutal heat and written launch emails for high-end brands. The setting changes, but the core doesn’t: people want to know they can trust you.
That’s the heart of what I do. I don’t write copy to sound clever—I write it to connect. To get to the root of what your business actually stands for and say it clearly, without the fluff. Strategy, psychology, empathy—it’s all baked in, but without the buzzwords.
When you build trust, sales follow. That’s the part too many people miss.
Joining the Workforce
At Texas State University, I met a lot of people who thought success came with a blueprint. We were all chasing something—titles, startups, recognition. And we all got humbled fast. The biggest lessons didn’t come from lectures. They came from failed pitches, late nights, and moments where confidence cracked under pressure.
That’s where I learned what makes people actually listen. Not hype. Not tricks. Just relevance, honesty, and a clear reason to care.
Over time, I found myself working alongside copywriters who really got it—who knew that the best writing doesn’t scream, it understands. It meets people where they are. That’s the standard I work by now. I write for platforms that matter—emails, websites, social—but the goal is always the same: clarity that earns attention, and trust that earns action.
It’s Time to Fire Your Agency
Freelancing gives me something most agency work can’t: real proximity. No gatekeepers, no long approval chains. Just direct conversations, clear goals, and copy that actually reflects who you are and what your audience needs to hear.
I’ve done hard labor, handled cold sales, studied psychology—and all of it filters into how I write. Because great messaging isn’t about buzz; it’s about behavior. About knowing what people care about and crafting words that respect their time.
My specialty is conversational, strategic copy. Words that sound human but hit with purpose. Whether you need web copy, a brand voice reset, or emails that actually get opened—I can help make the language work harder for you.
If your brand feels disconnected, or your copy sounds like everyone else’s, let’s talk. No fluff. Just a real conversation to figure out what’s worth building.
-Aaron
